How to Create a Customer Retention Strategy for Startups That Works
Most startups don't have a retention problem—they have a product problem they keep postponing. Here's how to build a customer retention strategy with no data…
Growth gets discussed as if it were a mood, something you decide to have. The writing in this part of the blog treats it as a set of choices instead: keeping the customers you already have rather than chasing new ones, expanding without handing over the company to investors, deciding whether a partnership helps or just adds meetings, and choosing what to build in house and what to send out.
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Most startups don't have a retention problem—they have a product problem they keep postponing. Here's how to build a customer retention strategy with no data…